Personalized embroidery directly in your online store
Seamless integration and first-class visualization with Melco Fusion!
Melco Fusion for online stores: Whether clubwear, gifts, corporate fashion, children’s or workwear – individualize, personalize or simply visualize in perfect quality!
Melco Fusion is an innovative plugin for online stores that offers the possibility to sell virtual products with unique customization and personalization options. With Melco Fusion, you can expand the boundaries of your online store and offer your customers a completely new shopping experience.
Advantages of Melco Fusion
Less storage risk
With Melco Fusion, you can transform standard products into individual creations. A simple example: Take a classic bathrobe and add a design to it via Fusion. This creates numerous variations from a single product, which minimizes the stock risk.
Higher margin
By integrating personalized embroidery, you not only increase the value of the product, but also your margin. Offer different products with individual embroidery and increase the value of each individual product.
Faster market launch (time to market)
Melco Fusion eliminates the time-consuming process of product photography. Simply add a new design or change an existing one and the product is ready for the market – without any additional photo shoots.
Flexibility
In the dynamic world of online retail, adaptability is key. With Fusion, you can change designs in minutes and the updates are immediately visible online. This means you always stay up-to-date and can react quickly to trends and customer requests.
Who is
Melco Fusion for?
Online retailer
Online retailers benefit enormously from Melco Fusion.
They have the opportunity to offer their customers personalized products. This not only leads to a higher basket value, but also increases customer loyalty, reduces return rates and offers numerous other benefits. The best thing about it? You don’t need your own production, as this can be handled by one of our partners.
Embroideries
Melco Fusion offers a very special opportunity for embroiderers. They can present their customers – be they clubs, associations, companies or other groups – with a unique service. In doing so, Melco Fusion minimizes inventory risk while helping to maximize the embroidery shop’s profit margin. It’s a win-win situation for everyone involved!
Melco Fusion offers a wide range of powerful features to make personalizing products with embroidery in online stores as easy as possible. Here are some of the outstanding Fusion features in detail:
The configurator
The configurator is the heart of Fusion.
It is characterized by its high level of user-friendliness and is even easy to use on mobile devices. In addition, Fusion allows you to customize the appearance using CSS so that you can integrate it seamlessly into your store.
Integration
Fusion offers a REST API that can be integrated into any online store with reasonable effort. This makes it possible to easily integrate the personalized embroidery offer into your existing store.
Product images for the store
Fusion delivers product images with embroidery for your online store quickly and easily. This makes it easier for your customers to select and visualize personalized products.
Templates/Designs
Fusion puts you in control: define which elements your end customer can customize. By making a targeted preselection, you increase your conversion rate and ensure maximum customer satisfaction.
4 views per product
Fusion allows you to add up to four views with different designs to a product. For example, you can create left arm, right arm, front and back designs for each product. This gives you more opportunities to delight customers and increase your margins.
No more errors
Minimal manual effort also means no more chance for typos, color errors and other manual mistakes. Our customers reduce their average error rate from 10% to less than 1%.
Automatic pattern creation
No more tedious and error-prone typing of individual names and no more annoying sending of samples back and forth. We make your life in the personalization business a little easier!
Unlimited number of designs
Fusion stores as many designs as you need. There are no limits to the creativity of your customers or your own ideas.
Unlimited number of products
In Fusion, you can create products in seconds and create as many as you need to be successful.
Unlimited number of Color Collections
You can create color collections for your customers to choose from. These colors can be assigned to font or design colors. By limiting the choice of colors, you can improve conversion rates and avoid overwhelming customers.
Unlimited number of blank pictures and blanks
Blank pictures are used to create blanks and you can reuse them at any time. Blanks are combinations of Blank Pictures that can contain up to four views. You can sort the views and colors to present your customers with the options they want right from the start.
Plugins & Apps
Fusion offers pre-built integrations for popular platforms such as Shopify and Shopware.
This makes integration a breeze with minimal effort,
and linking products to Fusion is effortless.
These companies use Melco Fusion
New Balance has been relying on Melco embroidery machines since 2009. With a total of 34 Melco embroidery machines, New Balance produces the personalized sneakers one-of-a-kind. In 2013, this amounted to one in four shoes sold in the USA. Thanks to Melco’s mass customization solution, an additional 1.5 man-days per 200 pairs of shoes were saved in production and the error rate was reduced from 10% to less than 1%.
New Balance Athletic Shoe, Inc.
Boston
www.newbalance.com
The story of the Stickvogel begins in 2003, when the current CEO Philip Siefer decides to buy the first embroidery machine and stretch his wings in the direction of embroidery. The beginning of a success story. With the founding of Stickvogel GmbH in 2011, the focus shifted to the B2B business with a unique complete solution for online personalization and a collaboration with Melco.
Based on the LiveDesigner Fusion software solution from Melco, the Berlin start-up developed a comprehensive e-commerce solution that covers all steps of the personalization service. Stickvogel’s complete solution includes the intuitive configurator software, hosting, an individual back office and the production of the finishing offered (embroidery, engraving and printing). Stickvogel GmbH relies on Melco for the production of embroidery.
“We expect our embroidery machines to be able to produce individual orders fully automatically at high speed and with little effort. After an extensive market analysis and an intensive test phase, we opted for the embroidery machines from Melco as they met our extremely specific requirements”.
Over 20,000 orders were realized in 2013. “Our goal is and has always been to produce a special, high-quality product that is “Made in Germany” at fair prices.” Customers such as Adidas, Butlers, Creondo.de, silberäffchen.de, Nautica and Kipling already rely on the cooperation with the Berlin embroidery specialists.
Stickvogel GmbH
Skalitzer Strasse 100
10997 Berlin
www.stickvogel.com
info@stickvogel.de